Half Moon Bay

"It’s great not having to write out our orders on paper and I no longer need to hover over the fax machine waiting for the orders to go through. MiniSell also makes it easy to tell the customers what’s in stock and, where appropriate, suggest substitutions. All of our brochures have now been printed with the relevant barcodes so all we need to do is just point at the picture, zap it and it’s on the order."

Reg Shaw

Agent

Half Moon Bay Ltd

"The average value of our orders has increased by 25%."

Ginny Hatfield

Customer services

Half Moon Bay Ltd

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Before implementing MiniSell, Half Moon Bay’s reps and agents had taken down their orders on paper forms that were faxed back to the office to be keyed into the company’s Sage 200 system.

As Ginny Hatfield, Half Moon Bay’s key accounts support manager, explained this had a number of drawbacks:

“Stocking three thousand products meant it could be very time consuming entering orders manually. Furthermore, when the orders were keyed in from the paper forms we often had to decipher the reps’ handwriting. Everyone had their own style of order taking and occasionally mistakes were made. This sometimes led to issues with customers over what they’d ordered or not.”

After being approached by a number of software providers, Half Moon Bay chose to implement Aspin’s MiniSell system, Ginny continued:

"We had a strong recommendation from our IT consultant, who worked with another giftware company that had been using MiniSell for a number of years. He suggested that MiniSell would be suitable for Half Moon Bay as well. What particularly impressed us was how enthusiastic Aspin were for our business.

They spent a morning presenting MiniSell, helping us with our questions and explaining how it would meet Half Moon Bay’s specific needs. The other supplier we looked at only spent 30 minutes with us.

The main thing that impressed us about the software itself was the MiniSell order template facility. We saw a lot of potential for possible applications in our business”

To get the company up and running in time for the Autumn Fair, Half Moon Bay decided to implement MiniSell in two phases, training three agents who would use the MiniSell handhelds on the road and all staff working on their Autumn Fair exhibition stand.

www.halfmoonbay.co.uk

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